In the mid 80’s, Ben Bendele got caught up in the wonderful world of computers. He realized early on the new and exiting innovations it was bringing to music and sound.

Retiring as a Lieutenant from the San Antonio Fire Department after 29 years of service, Ben teamed up with his son, PRCA rodeo announcer and master sound technician, Benjie Bendele. Ben was able to devote himself full time to exploring the technical advancements and innovations offered by the latest in computerized sound technology.

Rough Stock Rodeo Sound has the best rodeo sound and music in the rodeo business. The company specializes in computer generated sound and music with special effects at the touch of a button. Additionally, they have the equipment to fill any arena with concert quality sound.

Sound production is only one integral part of an all around rodeo performance. Ben works closely with the committees, announcers, clowns and stock contractors to ensure fans an ultimate rodeo experience.

Rough Stock Rodeo Productions is ready to work with you to give you a performance second to none.

In 2011, Ben celebrates his thirteenth year as a professional rodeo sound director. He looks forward to each and every stop throughout another record breaking year in his association with the PRCA rodeo industry.

You can find Rough Stock Rodeo Sound Productions on Facebook